“No question is a daft question” Immediately i felt so relaxed when i first heard Ali McGill. He had a reassuring tone and everything he said made so much sense and really opened my eyes to the design thinking behind some of the most successful businesses in the world.
“It’s about the people”
Simple. I’ve always been interested in Service Design because i like having jobs that giving back to people and helping society move forward by introducing a more innovative way of thinking. The key to a sustainable, innovative business idea is creating a business that people need. Air bnb is a good example, it was first introduced to provide rooms for designers who were going to a conference in New York because there was so many of them hotels were getting full. Two designers rented their rooms to people at a reasonable price and in the ideal location for their conference but not only that the customers loved their hospitality and emailed them another time asking ifhtey had rooms available in other parts of America. In no time the two designers had rooms worldwide that offered a convenient, reasonably priced service that people really needed. Ten years on Air BnB is a company worth 62.5 billion dollars which goes to show if you create a business with people at the heat of your idea then you are most likely going to be successful if it is what people really need they will find you.
After learning this we moved on to the Business Model Canvas which was so interesting. It enabled us to breakdown and see what needs to be considered when designing a business. We had to choose a business that was similar to air bnb in the same way that it focus on the consumer and what they need so we decided to choose Let’s Eat as our company.
Alit McGill emphasised that nowadays people don’t right business plans and focus on the financial benefits it is more about design led innovation. Business that are sustainable are focused on what people really want and need and if you start from there then the financial benefits will follow.