I was starting to notice a common theme from our guest lecturers. No one started their business knowing exactly what they were doing and what was going to happen. What was most impressive was that Joanne does most of the work herself, the promoting, the branding, the markets, products etc. It really shows what is possible when you set your mind to it. I found her lecture really reassuring, she emphasized the fact tat not everything is perfect nor will it be perfect.
"Don't wait for perfect"
This was interesting because im definitely one of those people who would be waiting for my business to be perfect and successful. That's the thing what is success? How do you know when you've finally reached success.
" Define what success means to you not what society expects"
I completely agree if you're happy with how your business is going and what you have done to achieve then that means you have been successful does it not?
" Don't compare yourself to others"
Something I do far too often and why? No one else is doing what you're doing, staying true to yourself and your designs is what makes you unique.
Joanne made me realize I need to relax more and enjoy what I'm doing because at the end of the day if I'm organized I should have nothing to stress about.
Finally "Don't be so hard on yourself keep moving forward"
End of the day if it's done it's done, make it right and move forward.
Click here to e“It’s ok to be clueless, i built my career on being clueless”
Jo Pudelko is a Jewellery designer who came to Duncan of Jordanstone to carry out a workshop in the jewellery department to help us young aspiring designers. She is originally from Canada but came over to Scotland for a year to study and decided she loved it and wanted to stay. Her work consists of material and found objects mostly that are bound together using tab settings which she showed us during the workshop she carried out. We were asked to bring in 10 found objects and create three or four designs using these objects which i found very challenging! I could not get my objects to compliment each other which i found very frustrating until i spray painted some of them. The objects immediately began to work together so it was just a matter of creating a composition that worked. This workshop was great it allowed us to experiment and not be too technical, it wasn’t until i relaxed and experimented more that my pieces began to work. In the end i created two successful designs that i was quite proud of and tab settings became my new favourite technique. It was quick, simple and allows you to incorporate objects that are not perfectly shaped into your designs such as the pieces of concrete in the photo below.
I learned from jo pudelko that when you start your career it is ok to not know what you are doing and to just keep developing work until you are happy with it.
“if you knew what you were doing all the time you wouldn’t bother”.
In order to keep your design career interesting and exciting you need some uncertainty to keep yourself pushing forward and trying different techniques and materials or you can become ‘too safe’.
“No question is a daft question” Immediately i felt so relaxed when i first heard Ali McGill. He had a reassuring tone and everything he said made so much sense and really opened my eyes to the design thinking behind some of the most successful businesses in the world.
“It’s about the people”
Simple. I’ve always been interested in Service Design because i like having jobs that giving back to people and helping society move forward by introducing a more innovative way of thinking. The key to a sustainable, innovative business idea is creating a business that people need. Air bnb is a good example, it was first introduced to provide rooms for designers who were going to a conference in New York because there was so many of them hotels were getting full. Two designers rented their rooms to people at a reasonable price and in the ideal location for their conference but not only that the customers loved their hospitality and emailed them another time asking ifhtey had rooms available in other parts of America. In no time the two designers had rooms worldwide that offered a convenient, reasonably priced service that people really needed. Ten years on Air BnB is a company worth 62.5 billion dollars which goes to show if you create a business with people at the heat of your idea then you are most likely going to be successful if it is what people really need they will find you.
After learning this we moved on to the Business Model Canvas which was so interesting. It enabled us to breakdown and see what needs to be considered when designing a business. We had to choose a business that was similar to air bnb in the same way that it focus on the consumer and what they need so we decided to choose Let’s Eat as our company.
Alit McGill emphasised that nowadays people don’t right business plans and focus on the financial benefits it is more about design led innovation. Business that are sustainable are focused on what people really want and need and if you start from there then the financial benefits will follow.
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Hayley Scalan from Dundee was first recognised for her work on her degree show ‘New Frontiers’‘2009 by supermodel Erin O’Connor who also purchased one of her jackets that Hayley designed. However , it didn’t stop there, Vogue.co.uk named Haley as ‘Scotland’s coolest young designer’. Since then she has had numerous celebrities purchase her work but nonetheless she has remained in Dundee and set up a studio there which made me realise that you can still stay home and be successful.
Hayley Scalan is such an inspiration to young aspiring designers who want to stay in Scotland. She is a designer who stayed true to her designs and did not let tutors influence the path she would take which paid off when Erin O’Connor bought one of her pieces. When i found this out i decided i would stay true to myself and my style of work because that is what makes you stand out.
Although Hayley works in Dundee she has had experience working in London with Francesca Burns at I.D magazine and in L.A with designer Jeremy Scott so has seen what the fashion industry is like first hand. It goes to show that although it is possible to be successful and not venture far it is still important to gain experience by travelling, taking chances and trying different things.
Hayley admitted when she first started her business she was not exactly sure what she was doing but she still managed to do it whilst making all of her first designs by hand. Think what i learned most from Hayley is that you need to stay true to yourself, gain experience and that it’s ok to not know everything about business and that anything is possible if you set your mind to it.
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I chose to do business enterprise because I knew I wanted to start my own business but needed to learn alot more about how to go about that. It’s all very good knowing the talk the talk but i needed to know more about how to walk the walk. I was very nervous about starting business enterprise I thought it was going to be really stressful and have mind boggling theory but from my first lecture I immediately felt reassured and quite excited about the weeks to come. One of our first assignments was to interview a designer/ business person/company that is in our field of design. My group of jewellers and I decided to go to Dunkeld and interview Sally Broughton and Craig Stuart who invited us into their home. They were so lovely and welcoming and made the interview experience very relaxed.
The broughton-Stuart company became established in 2001 with just Sally and Craig doing everything from the paperwork to the jewellery which has still not changed. However, we discovered they had been making jewellery before that in the 90s until 1994 when Craig went to Duncan of Jordanstone University to do a degree in jewellery design to allow him to experiment and develop his skills whilst having access to all the facilities he needed to do so. It was when Craig went to university that they both decided to move to Perthshire from Glasgow. First to Auchterarder then to Pitlochry where they planned to open up a shop and start their business but when a building became available in Dunkeld they decided to move their and set up their business.
We asked them why the decided to come to a small location instead of a larger city and they explained that it was not the lifestyle they wanted. They were aware they would be more successful in somewhere like Edinburgh or Glasgow but Dunkeld is a beautiful area and allows them to create a healthy work and lifestyle balance. It also has the ideal market because Perthshire is quite an affluent area and has consumers who have a high disposable income as well as the many tourists who come to Dunkeld.
We also wondered when did they realise they had made it that they were finally successful and their response was a surprise. They said even after 16 years in business they never knew what tomorrow was going to bring ; you can never truly say that you have made it. For example Christmas 2016 was one of their best and most successful times but in January the only made £3,000 which is not much when you consider how much it costs to produce the jewellery they make.
Craig expressed the importance of practice and repeating your skills until they are refined and even then he said that we should continue to make another one until or skills become second nature. I really enjoyed meeting Sally and Craig learned that you never know what the next day is going to bring and that you can still achieve a successful business without being in a large city.