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I chose to do business enterprise because I knew I wanted to start my own business but needed to learn alot more about how to go about that. It’s all very good knowing the talk the talk but i needed to know more about how to walk the walk. I was very nervous about starting business enterprise I thought it was going to be really stressful and have mind boggling theory but from my first lecture I immediately felt reassured and quite excited about the weeks to come. One of our first assignments was to interview a designer/ business person/company that is in our field of design. My group of jewellers and I decided to go to Dunkeld and interview Sally Broughton and Craig Stuart who invited us into their home. They were so lovely and welcoming and made the interview experience very relaxed.
The broughton-Stuart company became established in 2001 with just Sally and Craig doing everything from the paperwork to the jewellery which has still not changed. However, we discovered they had been making jewellery before that in the 90s until 1994 when Craig went to Duncan of Jordanstone University to do a degree in jewellery design to allow him to experiment and develop his skills whilst having access to all the facilities he needed to do so. It was when Craig went to university that they both decided to move to Perthshire from Glasgow. First to Auchterarder then to Pitlochry where they planned to open up a shop and start their business but when a building became available in Dunkeld they decided to move their and set up their business.
We asked them why the decided to come to a small location instead of a larger city and they explained that it was not the lifestyle they wanted. They were aware they would be more successful in somewhere like Edinburgh or Glasgow but Dunkeld is a beautiful area and allows them to create a healthy work and lifestyle balance. It also has the ideal market because Perthshire is quite an affluent area and has consumers who have a high disposable income as well as the many tourists who come to Dunkeld.
We also wondered when did they realise they had made it that they were finally successful and their response was a surprise. They said even after 16 years in business they never knew what tomorrow was going to bring ; you can never truly say that you have made it. For example Christmas 2016 was one of their best and most successful times but in January the only made £3,000 which is not much when you consider how much it costs to produce the jewellery they make.
Craig expressed the importance of practice and repeating your skills until they are refined and even then he said that we should continue to make another one until or skills become second nature. I really enjoyed meeting Sally and Craig learned that you never know what the next day is going to bring and that you can still achieve a successful business without being in a large city.