I was starting to notice a common theme from our guest lecturers. No one started their business knowing exactly what they were doing and what was going to happen. What was most impressive was that Joanne does most of the work herself, the promoting, the branding, the markets, products etc. It really shows what is possible when you set your mind to it. I found her lecture really reassuring, she emphasized the fact tat not everything is perfect nor will it be perfect.
"Don't wait for perfect"
This was interesting because im definitely one of those people who would be waiting for my business to be perfect and successful. That's the thing what is success? How do you know when you've finally reached success.
" Define what success means to you not what society expects"
I completely agree if you're happy with how your business is going and what you have done to achieve then that means you have been successful does it not?
" Don't compare yourself to others"
Something I do far too often and why? No one else is doing what you're doing, staying true to yourself and your designs is what makes you unique.
Joanne made me realize I need to relax more and enjoy what I'm doing because at the end of the day if I'm organized I should have nothing to stress about.
Finally "Don't be so hard on yourself keep moving forward"
End of the day if it's done it's done, make it right and move forward.
Click here to e“It’s ok to be clueless, i built my career on being clueless”
Jo Pudelko is a Jewellery designer who came to Duncan of Jordanstone to carry out a workshop in the jewellery department to help us young aspiring designers. She is originally from Canada but came over to Scotland for a year to study and decided she loved it and wanted to stay. Her work consists of material and found objects mostly that are bound together using tab settings which she showed us during the workshop she carried out. We were asked to bring in 10 found objects and create three or four designs using these objects which i found very challenging! I could not get my objects to compliment each other which i found very frustrating until i spray painted some of them. The objects immediately began to work together so it was just a matter of creating a composition that worked. This workshop was great it allowed us to experiment and not be too technical, it wasn’t until i relaxed and experimented more that my pieces began to work. In the end i created two successful designs that i was quite proud of and tab settings became my new favourite technique. It was quick, simple and allows you to incorporate objects that are not perfectly shaped into your designs such as the pieces of concrete in the photo below.
I learned from jo pudelko that when you start your career it is ok to not know what you are doing and to just keep developing work until you are happy with it.
“if you knew what you were doing all the time you wouldn’t bother”.
In order to keep your design career interesting and exciting you need some uncertainty to keep yourself pushing forward and trying different techniques and materials or you can become ‘too safe’.
“No question is a daft question” Immediately i felt so relaxed when i first heard Ali McGill. He had a reassuring tone and everything he said made so much sense and really opened my eyes to the design thinking behind some of the most successful businesses in the world.
“It’s about the people”
Simple. I’ve always been interested in Service Design because i like having jobs that giving back to people and helping society move forward by introducing a more innovative way of thinking. The key to a sustainable, innovative business idea is creating a business that people need. Air bnb is a good example, it was first introduced to provide rooms for designers who were going to a conference in New York because there was so many of them hotels were getting full. Two designers rented their rooms to people at a reasonable price and in the ideal location for their conference but not only that the customers loved their hospitality and emailed them another time asking ifhtey had rooms available in other parts of America. In no time the two designers had rooms worldwide that offered a convenient, reasonably priced service that people really needed. Ten years on Air BnB is a company worth 62.5 billion dollars which goes to show if you create a business with people at the heat of your idea then you are most likely going to be successful if it is what people really need they will find you.
After learning this we moved on to the Business Model Canvas which was so interesting. It enabled us to breakdown and see what needs to be considered when designing a business. We had to choose a business that was similar to air bnb in the same way that it focus on the consumer and what they need so we decided to choose Let’s Eat as our company.
Alit McGill emphasised that nowadays people don’t right business plans and focus on the financial benefits it is more about design led innovation. Business that are sustainable are focused on what people really want and need and if you start from there then the financial benefits will follow.
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Hayley Scalan from Dundee was first recognised for her work on her degree show ‘New Frontiers’‘2009 by supermodel Erin O’Connor who also purchased one of her jackets that Hayley designed. However , it didn’t stop there, Vogue.co.uk named Haley as ‘Scotland’s coolest young designer’. Since then she has had numerous celebrities purchase her work but nonetheless she has remained in Dundee and set up a studio there which made me realise that you can still stay home and be successful.
Hayley Scalan is such an inspiration to young aspiring designers who want to stay in Scotland. She is a designer who stayed true to her designs and did not let tutors influence the path she would take which paid off when Erin O’Connor bought one of her pieces. When i found this out i decided i would stay true to myself and my style of work because that is what makes you stand out.
Although Hayley works in Dundee she has had experience working in London with Francesca Burns at I.D magazine and in L.A with designer Jeremy Scott so has seen what the fashion industry is like first hand. It goes to show that although it is possible to be successful and not venture far it is still important to gain experience by travelling, taking chances and trying different things.
Hayley admitted when she first started her business she was not exactly sure what she was doing but she still managed to do it whilst making all of her first designs by hand. Think what i learned most from Hayley is that you need to stay true to yourself, gain experience and that it’s ok to not know everything about business and that anything is possible if you set your mind to it.
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I chose to do business enterprise because I knew I wanted to start my own business but needed to learn alot more about how to go about that. It’s all very good knowing the talk the talk but i needed to know more about how to walk the walk. I was very nervous about starting business enterprise I thought it was going to be really stressful and have mind boggling theory but from my first lecture I immediately felt reassured and quite excited about the weeks to come. One of our first assignments was to interview a designer/ business person/company that is in our field of design. My group of jewellers and I decided to go to Dunkeld and interview Sally Broughton and Craig Stuart who invited us into their home. They were so lovely and welcoming and made the interview experience very relaxed.
The broughton-Stuart company became established in 2001 with just Sally and Craig doing everything from the paperwork to the jewellery which has still not changed. However, we discovered they had been making jewellery before that in the 90s until 1994 when Craig went to Duncan of Jordanstone University to do a degree in jewellery design to allow him to experiment and develop his skills whilst having access to all the facilities he needed to do so. It was when Craig went to university that they both decided to move to Perthshire from Glasgow. First to Auchterarder then to Pitlochry where they planned to open up a shop and start their business but when a building became available in Dunkeld they decided to move their and set up their business.
We asked them why the decided to come to a small location instead of a larger city and they explained that it was not the lifestyle they wanted. They were aware they would be more successful in somewhere like Edinburgh or Glasgow but Dunkeld is a beautiful area and allows them to create a healthy work and lifestyle balance. It also has the ideal market because Perthshire is quite an affluent area and has consumers who have a high disposable income as well as the many tourists who come to Dunkeld.
We also wondered when did they realise they had made it that they were finally successful and their response was a surprise. They said even after 16 years in business they never knew what tomorrow was going to bring ; you can never truly say that you have made it. For example Christmas 2016 was one of their best and most successful times but in January the only made £3,000 which is not much when you consider how much it costs to produce the jewellery they make.
Craig expressed the importance of practice and repeating your skills until they are refined and even then he said that we should continue to make another one until or skills become second nature. I really enjoyed meeting Sally and Craig learned that you never know what the next day is going to bring and that you can still achieve a successful business without being in a large city.
The salt crystals formed to a certain extent but did not have the impact I was looking for. Due to the limited time to carry out this project I aimed to focus on something more quick and efficient.
I still wanted to capture the texture of the salt portrayed in Bergman's pieces so I used salt, pva glue and ink which created a nice effect...but still wasn't what I was looking for....
Sketches inspired by Bergman's piece - Junge Frejd
I began to do sketches and mark making inspired by Bergman's piece Junge Frejd because it intrigued me do much. I like the shape, line a texture of the piece and how it relates to her Jewish heritage.
I started off doing the consatina process which I quite liked which led me on to looking at the herringbone paper folding technique.
Started to experiment with heat and discovered that the salt can withstand a lot of heat whilst the paper gain nice colouration. My aim was to make them more interesting they were beginning to look quite plain! I also used salt to refine and highlight shape and lines which I quite liked - they turned out to be quite elegant!
I really enjoyed this project I loved working with the paper and acetate to create wearable art. I used a mannequin to experiment with placing the pieces on the body and seeing what they would look like and what I would create if I had more time. The paper folding was a quick and efficient way at creating the shapes I had been looking at. The aim of the project was to create various samples but if I had more time I would look further into using other various materials such as metal and perhaps 2D printing.
Naama Bergman's exhibition "Dissolved Revolved " she created jewellery and containers that were not wearable nor had a purpose. I can understand why she intended her jewellery to be more of "an emotional piece" or a "memory piece" as opposed to wearing because firstly, if someone wore it, it would not last as long due to it's natural salt structure which would most likely disintegrate over time. Furthermore, if it did not look like a necklace it would perhaps not have the same appeal therefore I can understand why it is not wearable. However, personally I would like to produce wearable pieces using alternative materials and metal that adorns the body. Nika Danielska produces quite gothic and dramatic pieces that have a skeletal form which I absolutely love!
During this project I began to realise which direction I see myself taking to persue a career in Jewellery and Metal design. I enjoy creating 'wearable art' which often tends to be made using alternative materials and make a statement. Gothic styles intrigue me but I always try to make my work look elegant. I began to experiment with salt and attempted to produce salt crystals by producing a high concentrated salt solution and putting materials in it. Read on to my next post to find out how I got on! ..
To achieve this beautiful crystallisation Naama Bergman submerges iron mesh shapes into a high concentrated salt solution but the amount of crystallisation is dependent on the temperature, the saturation of salt and how long it is in the solution. However, because it is a natural process Bergman is unable to fully control the process which I think creates delightful imperfections. The salt offers structural support but will eventually cause the structure to collapse over two or three decades as it eats away at the metal. During this time the vessels will change colour to a darker brown due to the rust from the iron. Bergman never intended for this collection to contain wearable pieces but more act as a “memory piece, as a collectable piece,” and as an “emotional piece”. Also, if the pieces were to be worn they would most likely not last as long. Knowing that these pieces will eventually crumble and change over time makes them even more fascinating and beautiful.
Junge Frejd (young boy) 2011 Intestine, 24K gold leaf, silver, spring steel, 10cm
Bergman collaborated with another artist called, Emi Fukuda, during the Dissolved Unresolved exhibition which explores the themes of mixed identity, cultural heritage, placement and displacement. After moving to Amsterdam then Munich she became interested in the difference between her roots in Israel and her present day life which began to be a main focus throughout her work. Bergman uses cow’s intestine in her work because it links back to her Jewish Heritage as it is a traditional ingredient in Cholent which is a stew eaten on Shabbat. I was very impressed when I saw the brooch, Junge Frejd which means young boy, because it was so delicate and intricate yet made with intestine which is often portrayed as disgusting. I sent Bergman an email to find out what was involved in the process of taking a cow's intestine and turning it into something so beautiful. Does she just pop down to her local butcher and take it from there? When I find out I will let you know!
he vessels that are made from iron nets and salt are appear to be containers but are unable to contain any liquids or materials. Naama Bergman believes that they are more for containing memories, to have a metaphysical presence as opposed to containing actual objects.
Naama Bergman is an Israeli artist who was brought up in Tel Aviv and has a Bachelor of Fine Arts from the Department of Jewellery and Fashion, Bezalel Academy of Art and Design, Jerusalem. She is currently based in Munich where she studied at the prestigious Academie der Bildenden Kunste before going on to win several awards. Bergman's latest exhibition "Dissolved Revolved", which was in Munich's Jewellery week, consists of several shapes made from iron wire that has been submerged in a high concentrated salt solution which has then crystalised. It is this effect that captivated my attention. However, when I first saw the exhibition in Munich in March earlier this year, I was not as impressed! I do not remember why but I was not able to go into the room where the pieces were displayed, which meant I did not get to fully appreciate the texture and beauty of each piece. Nevertheless, after I visited Naama Bergman’s website I was taken back by the beautiful texture of her work and the more I discovered the more I was drawn into her ideology.
During May this year I went to one of the most exciting, gorgeous and artistic cities in the world...Barcelona. I had a short but fantastic trip where I learned alot about famous artists such as Picasso and Gaudi. Everything was an inspiration from the elaborate architecture, to the fresh produce to the graffiti, I loved it all! I took numerous photos and began to look more closely into the shape, colour and detail of buildings, as you can see in my sketches.
My friends and I stayed in the Gothic Region next to an ancient cathedral that had these chandeliers that hung low from the ceiling. I began drawing out a basic outline of the silhouette in the photo which quickly developed into a component for a necklace or pair of earrings.
I like to show people where my inspiration came from and how I developed my final piece to convey how much thought goes into making each design. Designers often see what others don’t see, for example, i took a photo of this graffiti because i thought it brought life and perhaps a contemporary outlook on this ancient alleyway whereas some people may walk past without giving it a second look.
I will post a more in-depth analysis of how each piece was designed from start to finish to portray what I was thinking. I hope you enjoy reading them and are maybe also inspired and will look twice when you see an oddly shaped window or a wall full of graffiti or perhaps look up more often and see the wonders of architecture.
From a very young age I've always loved art and wanted to be an artist. When I left school I saw myself as a landscape artist, but I knew if I wanted to fulfil a career in art I needed to expand on my skills, I couldn't even draw a face!
I enrolled in an Interior Design course at Dundee college which was fantastic, I learned the importance of precision, technical drawing and presenting my work neatly.
The year after I did a Portfolio Preparation course where I learned about portraiture, paint mixing, laser printing Photoshop and much more.
Finally I was ready to apply for one of the best art colleges in Scotland,feeling confident in my abilities.
My first year was a general course where I was able to explore different areas of art and design to help choose what I wanted to specialise in. Towards the end of year I realised my strength was creating 3D wearable objects after I created two wearable art pieces from unusual materials. One being from old books and the other cable ties...but they turned out to both be statement pieces yet elegant.
I never would have thought I would be doing a degree in Jewellery Design but I fell in love with the the concept of the course. It is a course that gives you no boundaries.
Our lectures teach us the skills we need to learn and it is our job to decide what we what to do with them. For example, combining various materials together such as resin, wood and metal. One of my first designs consisted of leather and copper with an ' industrial' theme.